Empowering students to discover their career paths with machine learning

YouScience utilizes data science to help students uncover their aptitudes and identify career paths. With over one million students utilizing their platform, they recognized the need for a more efficient and comprehensive data infrastructure to support their mission.

This case study highlights the challenges faced by YouScience, the solution implemented by Qubika, and the resulting benefits that have revolutionized career guidance for students.

Studios involved

  • Data
  • Artificial Intelligence
  • Platform Engineering
  • Quality Assurance
  • Product Design & Usability
  • Cloud, SRE, & Cybersecurity


  • ETL pipeline
  • Data infrastructure
  • Data visualization
  • Deployment of BI tool for data analysis
YouScience mobile application
YouScience mobile application showing people

The Challenge

Prior to partnering with Qubika’s Data Studio, YouScience encountered several challenges related to data quality and integration. They had multiple data sources that were producing inefficient and inconsistent data, hindering their ability to provide accurate career guidance.

Furthermore, their existing systems lacked the capacity to perform in-depth analytics on the collected data, limiting their ability to generate meaningful insights and AI generated recommendations for students. YouScience needed a solution that would enable them to consolidate and manage their data effectively, ensuring reliable and accessible information for informed decision-making.



Recognizing the complexity of YouScience’s data infrastructure, Qubika embarked on a collaborative journey to address their challenges and provide a robust solution. The key elements of the solution included.

  • ETL pipeline and data environment
    After conducting a thorough data assessment, Qubika worked closely with YouScience to design and build a new Extract, Transform, Load (ETL) pipeline. This pipeline seamlessly integrated data from various sources into Snowflake. Additionally, Qubika created new data models and implemented a business intelligence tool to facilitate data management and analysis.
  • Enhanced data management
    Qubika incorporated multiple data layers within Snowflake, enabling YouScience to improve their data management and storage capabilities.
  • Data visualization dashboards
    To make the data more accessible and visually appealing, Qubika leveraged Domo, a data visualization platform. Through Domo, we created interactive and informative dashboards that presented key insights to YouScience’s stakeholders. These dashboards allowed for a deeper understanding of aptitudes, interests, and potential career matches.
  • Scalability and future-proofing.
    Qubika recognized the need to prepare YouScience’s system for future growth and increasing demand. By implementing scalable architecture and adopting best practices, Qubika ensured that their platform could accommodate the growing customer base without compromising performance or user experience.

The collaboration between YouScience and Qubika has yielded significant results, transforming the landscape of career guidance for students. The key benefits and impact of the implemented solution include:

  • Hyper-personalized career guidance
    With a consolidated data environment and advanced analytics capabilities, YouScience now provides hyper-personalized career guidance to over one million students. By leveraging data-driven insights, students can align their natural abilities and interests with high-demand career pathways, leading to more informed decisions and increased fulfillment.
  • Efficient data integration and management
    The new ETL pipeline and data environment have streamlined data integration processes, mitigating data quality and integration issues that YouScience previously faced. This has resulted in improved data accuracy, consistency, and accessibility, allowing for a comprehensive overview of operations.
  • Data-driven insights and advanced analytics
    The increased data availability within Snowflake has unlocked new opportunities for generating insights and implementing advanced analytics techniques. YouScience now leverages the wealth of data to drive insights and support machine learning projects, further enhancing the accuracy and effectiveness of their career recommendations.
  • Empowering schools and counselors
    YouScience’s reporting and data analytics tool, developed and implemented by Qubika, empowers school counselors and Career, Technical and Agricultural Education (CTAE) directors with valuable insights into their students’ aptitudes and interests. This enables better guidance and support throughout the career decision-making process.

Through this successful collaboration, YouScience and Qubika have revolutionized career guidance by leveraging data science, advanced analytics, and intuitive user experiences. Students now have access to a comprehensive platform that empowers them to make informed decisions about their future, leading to a happier and more fulfilled generation of students who are guided towards the right career opportunities.


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