Land id (formerly known as MapRight) is a prominent provider of geographic information system (GIS) interface and land mapping services, serving various industries ranging from real estate to agriculture.
Qubika has been a technology partner to Land id since its inception, assisting them in the creation of their minimum viable product (MVP) and being a key partner in their journey towards market success.
Location drives the real estate industry, which makes mapping a critical element of successful transactions for real estate agents and land managers. As these professionals often lack sufficient knowledge of Geographic Information Systems (GIS), they have to rely on professional mapmakers in order to effectively showcase properties.
However, even professionally created maps do not deliver the desired value, as they are often generic and require a prior knowledge of the land. The mapping process itself can be quite complicated and cumbersome.
With these challenges in mind, Land id had a vision to create an intuitive and easy‑to‑use GIS interface through which non‑professionals could create professional‑quality maps. This had the potential to revolutionize property transactions for all stakeholders.
Qubika was involved in the realization of this vision from the initial planning stages right through to the application’s official release.
Our digital transformation services allowed us to take care of the development, project management and infrastructure requirements of the project, based on the needs and goals of the Land id team. We identified ease of use as the principal objective, and therefore prioritized an intuitive UX/UI design that struck the right balance between customization and a simple, yet feature‑rich product that delivered great value to users.
We found that with GIS, the greatest challenge to delivering a great user experience is the complexity associated with integrating data from multiple map providers, while adding several custom layers and high‑quality exports. This required an architectural design that allowed for flexibility and robustness. Not only did we achieve this, but over the years, our team has continued to redesign the system to speed up development and keep pace with increasing traffic and new front-end heavy features. We proactively propose new features that deliver a cutting‑edge performance for the end user. One such feature is the inclusion of drone imagery.
Mapping with mobile applications
To cater for an increasingly mobile‑driven world, Qubika’s App Solutions Studio redesigned the Land id mobile experience, which relied heavily on Mapbox – a location data platform for mobile and web applications. Although we had to work within the confines of that application, which was extremely limited when we started on the project, the Qubika team constantly developed innovative solutions. For instance, with rural real estate as one of the primary targets, being able to take an iPad out to a ranch with pre‑cached maps and the ability to work offline and synchronize later were key features end‑users needed.
Today, Land id has a multiplatform app, with a web application and two native applications: Android (Kotlin) and iOS (Swift) – and is available in both of the respective stores. They have over 100,000 active users.
Steve Roberson - Managing Partner, Land id
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