ViVE 2025: Innovation, challenges, and the future of digital health

A transformative week in Nashville

ViVE 2025 brought together some of the most forward-thinking minds in healthcare, technology, and policy to discuss the challenges and innovations shaping the future of digital health. Held in Nashville, this year’s event underscored a common theme: how to leverage emerging technologies to create a more efficient, connected, and patient-centric healthcare ecosystem.

From AI-driven automation to cybersecurity threats, interoperability struggles, and evolving digital pharmacy models, the conference highlighted both the opportunities and roadblocks that will define the healthcare landscape in the coming years. As Qubika, we engaged deeply in these discussions and are excited about the role we can play in solving the industry’s most pressing challenges.

Key takeaways from ViVE 2025

1. AI and automation in healthcare: From buzzword to necessity
The conversation around artificial intelligence (AI) has shifted from speculation to implementation. Some of the examples we saw at ViVE include:

Ambient AI is already redefining clinical workflows, reducing administrative burden, and improving patient engagement.
AI-driven decision support is enhancing precision medicine, leading to better diagnoses and treatment recommendations.
Generative AI in documentation is reducing physician burnout by automating charting, billing, and note-taking.
Predictive analytics is being used to forecast patient deterioration, allowing for earlier interventions and improved outcomes.

2. Interoperability: Breaking data silos for better outcomes and the importance of lakehouse platforms like Databricks

Despite efforts to streamline data exchange, many healthcare systems still operate in silos, preventing seamless access to patient records and real-time insights. Our conversations on interoperability at ViVE also focused on:

FHIR-based APIs and decentralized data-sharing platforms are gaining traction.
The role of cloud and blockchain in interoperability was a key discussion, aiming to enhance security and accessibility.
Data lakehouse solutions, such as Databricks, are enabling healthcare organizations to unify structured and unstructured data from multiple sources, helping interoperability, whilst also making real-time analytics and AI-driven insights possible. Payers and providers are looking for solutions to unify fragmented data sources to improve care coordination and reduce duplicative tests and procedures. Here for example, we spoke about Qubika’s experience using the Databricks lakehouse architecture to bring together the myriad of different data sources that many organizations have.

3. Cybersecurity in healthcare: A growing battlefield
With ransomware attacks on healthcare systems increasing significantly, cybersecurity was a major focus at ViVE 2025. Healthcare data is one of the most sought-after targets by cybercriminals, yet many organizations still lag in securing their infrastructure. Some of the trends we saw include:

The adoption of zero-trust architectures and AI-powered threat detection is accelerating.
New regulations are pushing for tighter compliance measures and mandatory reporting of breaches.
Cybersecurity evolving alongside interoperability, ensuring that secure data-sharing frameworks don’t become vulnerabilities.

4. The future of digital pharmacy and remote patient monitoring

The role of digital pharmacy services and remote monitoring solutions is expanding rapidly, driven by consumer demand for convenience and efficiency.

AI-powered medication adherence programs are being designed to improve patient compliance.
Telehealth and remote patient monitoring are now mainstream tools for managing chronic conditions, reducing hospital readmissions, and enhancing accessibility.
Pharmacy automation and direct-to-patient drug delivery models are disrupting the traditional pharmacy model, allowing for better medication management and cost savings.

Qubika’s perspective: The road ahead for digital health

At Qubika, we believe that the next few years will be pivotal in shaping how healthcare technology is implemented and scaled. Here’s how we see the landscape evolving and how we are positioning ourselves to drive innovation and impact.

1. AI-driven healthcare solutions

AI will be the cornerstone of digital health, but it must be implemented responsibly. We are focused on developing explainable AI models that enhance clinical decision-making without introducing bias or reducing human oversight.
Building AI tools that work seamlessly within existing healthcare workflows.
Leveraging natural language processing (NLP) to automate clinical documentation.
Enhancing predictive analytics to help providers anticipate patient needs before crises occur.

2. Cybersecurity & compliance: A top priority
Security breaches in healthcare can have life-threatening consequences. Qubika is committed to implementing proactive cybersecurity strategies, including:

Zero-trust architecture to prevent unauthorized access.
AI-driven threat detection systems that identify and neutralize attacks in real time.
Compliance-driven security frameworks that meet HIPAA, GDPR, and other global standards.

3. Seamless interoperability & data integration
Interoperability is a business imperative for healthcare companies right across the spectrum. As a result, Qubika is working to:

Develop scalable API solutions that allow for real-time, secure data exchange.
Implement FHIR-based integration tools to facilitate communication between EHRs, payers, and providers.
Support healthcare organizations in their cloud migration efforts, ensuring that data is both accessible and secure.

4. Digital pharmacy & remote care enablement
We see digital pharmacy and remote monitoring as major growth areas, and we’re committed to helping clients optimize these capabilities:

Creating AI-powered medication adherence platforms to improve patient outcomes.
Enhancing remote monitoring solutions that integrate seamlessly with wearable devices and telehealth platforms.
Partnering with pharmacy innovators to automate workflows and improve patient experience.

Final thoughts: The future is now

ViVE 2025 showcased a healthcare industry on the brink of transformation. The question is no longer whether we will digitize, automate, and integrate—it’s how quickly and effectively we can make it happen.

At Qubika, we are ready to lead this change. Our focus remains on developing intelligent, secure, and scalable solutions that drive better patient outcomes, enhanced provider efficiency, and long-term sustainability in healthcare.

As we move forward, we invite healthcare leaders, innovators, and policymakers to join us in shaping the future of digital health.

📢 What were your biggest insights from ViVE 2025? Let’s keep the conversation going! #ViVE2025 #DigitalHealth #AIinHealthcare #HealthcareInnovation #Cybersecurity #Interoperability #Qubika