Qubika’s journey from digital services to AI leadership: An overview of Qubika

Often we receive questions about who Qubika is. Questions such as what are your differentiators? Tell me about the company history, what is Qubika’s timeline, and when was the company founded? In this article we decided to put together an overview of some of the key details about who Qubika is and how we help our clients.

Introduction to Qubika

Qubika is a modern digital services company specializing in data and AI services, as well as providing deep expertise across areas including UX design, cloud, DevOps, and cybersecurity . The company was founded in 2006 in Montevideo, Uruguay. It has since expanded its presence, with headquarters in Austin, Texas, and multiple delivery centers across Latin America. The company aims to empower organizations by helping them transition from “digital-native” to “AI-native”.

Qubika drives AI transformations via three core pillars:

AccelerateAI. Qubika’s comprehensive, secure-first framework of best practices, workflows, and methodologies to power engineering with AI.
Agentic Factory. Industry-specific AI agents and solutions for financial services, health & life sciences, and high-tech.
Data Foundation. End-to-end data services to build the strong data infrastructure needed for AI transformations.

Qubika’s services are delivered through specialized studios that cover a range of technology solutions. These include:

AI. Delivering agentic AI and generative AI solutions, machine learning models, and computer vision capabilities to solve complex business challenges.
Data. Providing data engineering, governance, and analytics services to build a reliable foundation for AI and data-driven initiatives.
Cloud, SRE & DevOps. Offering cloud migration, modernization, FinOps, and site reliability engineering (SRE) to optimize performance, scalability, and cost efficiency.
Cybersecurity. Delivering end-to-end security services including strategy development, vCISO, penetration testing, AI and cloud security assessments, GRC implementation, secure SDLC, managed detection and response, and AI-powered protection.
App Solutions. Developing, testing, maintaining, and integrating mobile and software applications, including connectivity with external devices.
Product Design & Usability. Creating human-centric designs that deliver intuitive, accessible, and effective user experiences.
Platform Engineering. Designing and building software platforms with robust infrastructure, scalable APIs, and streamlined deployment pipelines.
Embedded Engineering. Providing full-spectrum semiconductor and embedded system development, from bare-metal firmware to OS-based solutions, driver development, system optimization, and chip bring-up.
Quality Assurance. Combining AI with proven engineering practices to deliver test automation, CI/CD integration, and agile QA that accelerates releases, reduces risk, and ensures exceptional user experiences.
Blockchain. Building decentralized solutions including blockchain and smart contract development, integration, tokenization, cryptocurrency systems, and comprehensive blockchain testing and security.

Qubika is SOC 2 Type 2 and ISO 27001 certified, and also compliant with the NIST AI Risk Management Framework.

Partnerships

Qubika is a Select Level Partner of Databricks, with more than 200 people certified with Databricks capabilities.
In addition, Qubika is also an AWS Advanced Tier partner, Snowflake Select Partner, and collaborates closely with providers including LangChain, GCP, and Azure.

Recognitions

Clutch: Qubika has been consistently ranked as a top performer by Clutch, a leading B2B ratings and reviews platform. The company has been named a top AI provider, a top machine learning company, and a #1 Health App developer, highlighting its expertise across multiple domains.
Great Place to Work: Qubika has been repeatedly recognized as a Great Place to Work, including being named the number one software company in 2022. This demonstrates a strong commitment to fostering a positive and collaborative workplace culture.
Financial Times: The company has been recognized multiple times by the Financial Times as one of the fastest-growing companies in the Americas.
High Net Promoter Score (NPS): With a Net Promoter Score of 82, audited by PwC, Qubika’s clients consistently recommend the company, a testament to its customer-centric approach and high-quality service.

The Qubika founders

Qubika’s senior leadership is drawn from the co-founders of December Labs and Moove It:

Ariel Ludueña Karhs serves as Chief Executive Officer; he was previously the CEO of Moove IT.
Martín Palatnik, former CEO of December Labs, is President.
Marcelo Cordini is Co-Founder and Chief Solutions Officer.
Conrado Viña is Co-Founder and Head of Partnerships.

Qubika timeline: A history of growth and innovation

Here’s a look at some of the key milestones in Qubika’s history:

2006: Founded in Uruguay, the company begins its journey with a vision for technology services.
2010: Qubika transitions its focus to providing technology services solely to the U.S. market.
2014: The company expands its delivery capabilities in South America by opening a new center in Argentina.
2016: A new headquarters is opened in Austin, Texas, to support its growing presence in the U.S.
2020: The company is recognized by the Financial Times as one of the fastest-growing companies in the Americas, an honor it has received multiple times since.
2021: Its Net Promoter Score (NPS) of 82 is audited, ranking it among the most recommended companies in the industry.
2022: Recognized as a Great Place to Work, earning the number one spot among software companies.
2023: With the support of the US investment firm Recognize, Moove It and December Labs merge to form Qubika, a leading nearshore digital data and AI transformation provider (read more about the merger here and here). Recognize is a specialist private equity investment firm, led by Charles Phillips, former CEO of Infor, President of Oracle, Frank de Souza, Co-founder of Cognizant, and David Wasserman.
2025:
- Qubika launches a comprehensive AI strategy to help organizations transition from “digital-native” to “AI-native.”
- Qubika becomes a Select-Level Partner of Databricks, becoming the top nearshore provider of Databricks services. At the time of publication Qubika has 200+ certified engineers on the Databricks platform.
- Qubika acquired the distinguished Nashville-based cybersecurity firm, Nitra Security. Today Qubika has a highly specialized team with significant experience in cybersecurity architecture and safeguarding critical infrastructure. Their bench of professionals hold leading industry certifications, including CISSP, CIPT, and the Certified CMMC Assessor and Professional, amongst others, underscoring their commitment to rigorous security standards.
- Launch of Qversity. Qubika launched a new data engineering training program, to create the next generation of data professionals – combining technical training, modern data engineering practices, and continuous mentorship to equip participants with the skills to solve real-world challenges from day one.
- In July 2025, Qubika announced compliance with the NIST AI Risk Management Framework, reinforcing its commitment to trustworthy enterprise AI.

In summary: Qubika is well-positioned for the AI transformation
Looking ahead, Qubika continues to evolve rapidly at the intersection of data, AI, and industry-specific innovation – providing a deep level of technical expertise to its clients. With a strong track record of growth, a reputation for excellence, and deep expertise across technology domains, the company is positioned to help clients harness the transformative impact of AI responsibly and effectively.