Qubika Earns Databricks Specialization for Communications, Media, Entertainment & Gaming

Qubika is proud to announce that we have earned the Databricks Specialization for Communications, Media, Entertainment & Gaming.

The specialization builds on Qubika’s status as a Databricks Gold Tier Partner and recognizes our track record of designing and delivering media, entertainment and gaming solutions on the Databricks Data Intelligence Platform.

For organizations in communications, media, entertainment and gaming, data environments are becoming increasingly complex. Businesses must process high volumes of real-time audience, content and operational data while supporting personalized experiences, strengthening governance and bringing new AI-powered capabilities to market.

Qubika helps organizations address these challenges by modernizing their data foundations, unifying fragmented environments and transforming data into trusted intelligence.

Proven experience across media, entertainment and gaming

The specialization reflects Qubika’s work with leading organizations across media, streaming, gaming, sports betting, digital entertainment, and content publishing.

Recent engagements include:

• Supporting a global gaming leader with a large-scale Databricks migration serving more than 18 million customers. The initiative included rebuilding governance with Unity Catalog in a highly regulated, real-time environment, as well as developing an AI-powered Migration and Governance Agent on Databricks.
• For one of the world’s best-known media and streaming brands, Qubika created a unified environment for the ingestion, transformation and storage of data supporting a customer base of more than 100 million people.
• For a leading US mass media company with broadcast television and live sports, Qubika developed an AI-powered advertising order processing solution on Databricks that automates the extraction, enrichment, and validation of ad orders received in PDFs and spreadsheets. Using agentic workflows built with LangGraph and Databricks Model Serving, the solution automatically matches orders against internal product catalogs, significantly reducing manual processing while improving accuracy, traceability, and scalability across high-volume advertising operations.
• A global gaming and entertainment platform, Qubika designed and built an end-to-end digital platform from the ground up, spanning native mobile, web, and partner experiences. The solution combined a governed data foundation on Databricks with AI-powered recommendations, operational agents, and analytics, enabling personalized user experiences, streamlined content management, and a scalable, privacy-first architecture ready to support future growth.
• With a leading US audiobook publisher, Qubika partnered with the client to define an enterprise AI strategy and roadmap, identifying the highest-value opportunities to transform publishing operations. The engagement delivered a governed AI adoption framework, a centralized data and analytics vision built on Databricks, and implementation plans for AI-powered solutions spanning manuscript processing, business intelligence, and production scheduling – creating a scalable foundation for operational efficiency and data-driven decision-making.
• For a leading fitness and wellness platform, Qubika developed a Databricks Delta Lake solution with Unity Catalog to improve lineage and compliance while modernizing the company’s content delivery infrastructure.

These projects demonstrate the breadth of capabilities required in this sector – from scalable data engineering and platform modernization to real-time intelligence, governance and enterprise AI.

Building the data foundations for the next generation of experiences

Communications, media, entertainment and gaming companies operate in an environment where customer expectations change quickly and digital experiences must be immediate, reliable and highly personalized.

A unified data and AI platform can help organizations:

• Process streaming, audience and player data in real time.
• Create a trusted, governed view of customers and content.
• Accelerate personalization and recommendation use cases.
• Modernize legacy analytics and content-delivery environments.
• Improve data lineage, security and regulatory compliance.
• Build and operationalize AI agents and AI-native applications.

By combining Databricks platform expertise with deep knowledge of industry workflows, Qubika helps clients move beyond isolated data initiatives and establish foundations that can support continuous innovation.

Deepening our collaboration with Databricks

The specialization also reflects Qubika’s continued investment in the Databricks ecosystem.

At the recent Databricks Data + AI Summit, Qubika was proud to co-host a dedicated Media, Advertising & Gaming dinner with Databricks, bringing together industry leaders to discuss how modern data platforms and AI are reshaping content, customer engagement and digital experiences.

These conversations reinforced an important reality: the next phase of transformation in the industry will require more than adopting individual AI tools. Organizations need governed, scalable data environments that allow them to move from experimentation to reliable, production-ready AI.

Backed by Qubika’s Data & AI Studio

Qubika’s Databricks capabilities are supported by a multidisciplinary Data & AI Studio that brings together:

• 300+ AI Engineers and Forward-Deployed Engineers
• 250+ Databricks-certified engineers
• Databricks Gold Tier Partner status
• 20 years of experience working with data and digital products

This combination of platform expertise, AI engineering and industry experience enables Qubika to support the full transformation lifecycle—from data strategy and architecture through engineering, governance, application development and production AI.

Earning the Databricks Specialization for Communications, Media, Entertainment & Gaming marks another important milestone in our partnership with Databricks—and strengthens our ability to help organizations build the data and AI capabilities behind the next generation of digital experiences.